Summary

This is a unique communications opportunity to lead the development and implementation of SCB’s digital channel strategy. The Digital Marketing Strategist is part of the Chicago-based marketing team and plays a key role in activating the organization’s voice, tone, and overall messaging across our digital channels. This individual is curious and creative, a proactive self-starter who enjoys writing, creating content, learning the ins and outs of architecture and design, and collaborates easily. This is an in-office role.  

Detailed Role Description

The Digital Marketing Strategist will collaborate with the marketing team to help the firm pursue and win new business, promote the firm’s portfolio and expertise, and enhance and expand the SCB brand. They will also work closely with the Director of Marketing and Communications on messaging, channel strategy, and content creation. The successful candidate will bring strong writing ability, a demonstrated understanding of digital marketing best practices, and the ability to communicate effectively with peers, colleagues, and leadership. This is a fast-paced and exhilarating environment where we encourage new ideas, promote individual ownership and responsibility, support each other, and celebrate our successes as a team. 

Duties and Responsibilities

• Collaborating with the Director of Marketing and Communications to develop content strategy that reflects the broader SCB brand vision and goals for use across multiple mediums.
• Crafting firm-wide and sector-specific messaging with Director of Marketing and Communications and principal leadership, ensuring consistency across all communications efforts.
• Planning a comprehensive annual digital communications strategy that outlines strategic content initiatives, goals, and engagement metrics across channels.
• Overseeing a content calendar to maintain consistent and strategic digital presence in line with the brand’s narrative.
• Developing meaningful storytelling initiatives that highlight SCB projects, innovation, and impact.
• Implementing SEO strategies to optimize digital content.  
• Overseeing all social media for the firm, developing and posting content consistently to all channels.
• Monitoring and tracking channel performance metrics to optimize email communications and social media strategy.  
• Compiling and maintaining firm-wide contact lists with marketing team.

Essential Skills/Attributes

• Bachelor’s degree and minimum of 5 years’ experience in digital marketing/graphics/communications field.
• Strong written communication skills. Proficiency with Adobe InDesign, Photoshop, Illustrator, Microsoft Office.
• Exhibit knowledge of best-in-class digital marketing practices and trends.
• Creative, organized, and able to prioritize and deliver in a deadline-driven environment.
• Positive attitude, proactive, committed, and able to jump between multiple tasks easily.
• Personal interest in design and knowledge of AEC industry a major plus.